Statista reported that Whatsapp has 1.6m active users worldwide, Facebook messenger 1.3m and WeChat 1.1m. Today, most consumers prefer to communicate with businesses through messaging for faster response.
As such, chat response rate may influence consumers when making a purchase decision online. With the rise of messaging apps, many businesses are seeking bot that can imitate human like conversations with their customers.
Below are just some examples how Chatbot can actually help businesses:
Customer experience
Retain your potential customers, especially during high volume period.
Use Chatbot as a backup to support your customer service agents. It can deal with easy cases, handle routine tasks and provide basic customer service.
Lead generation
Know your potential customers who visited your website.
Create Chatbot to collect contact data of your website visitors and use it for marketing and sales purposes. In certain circumstances, users might prefer speaking to a bot when they need to share sensitive and private information.
Increase productivity
Relief your customer service team from routine tasks.
Most customers are seeking answers on the same questions. Chatbot can provide support to the customer service team by answering routine questions from customers to reduce the employees' workload, and saving customer service costs by 30% according to IBM.
Increase conversion rate
Personalised communication and improve online shopping experiences.
Rather than scrolling multiple pages, your website visitors can ask specific question to a Chatbot and get faster response. The smoother the shopping experience is, the greater the customers' desire to make a purchase.
Retain customers
Initiate conversation with customers by predicting their journey.
Buy extra time online by engaging with your website visitors who are about to leave. Use Chatbot to prompt attractive offers that can change their mind or try to receive feedback by asking them a question.
Inform about a discount or sale
Influence customers' behaviour online
Use Chatbot to inform your website visitors about a sale, redirect them to product pages, make recommendations on top selling products, give discounts to improve customers' experience.
We believe that Chatbot technology will continue to advance in the near future and become a part of our daily lives. The earlier to start, the better off you will be.
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